About the Author
John was born in Montreal in 1961 and still calls it home, when he's
not traveling the world. He graduated from the Queen's University
business school, in Kingston, Ont., with a BComm in 1983, and has been
"studying" marketing ever since.
John was a Research Manager at Johnson + Johnson Inc., in Montreal, and a Research
Associate at Procter & Gamble in Toronto. In 1986, because he
thought he could build a better mousetrap, he co-founded Tandemar
Research. After 14 years of running and successfully growing his own
business, he and his business partner sold the company to Ipsos, the
global survey based market research company. John has been with Ipsos
since 2000, and is now Global Director of new product development for
one of its divisions, Ipsos ASI, The Advertising Research Company.
At Ipsos ASI, John has continued to think and act as an entrepreneur by
leading the global support for such products as Equity*Builder (for
brand health), Ad*Graph/Brand*Graph tracking (for brand health tracking
and advertising effectiveness), and introducing the new Brand*Graph
360° for holistic evaluation. He also helped develop the unique
"Quality of GRP's" media model in the USA + Canada. Most recently, John
has been developing Ipsos ASI's industry leading R&D into measuring
emotions, motivational research, and holistic marketing communications.
John has spoken at ARF events in the USA, MRIA events in Canada, the World
Wide Print Symposium in Prague, Plurimedia in Brazil, the first IAA
Conference in Amman, and numerous client events around the world.
Hallward, married with three children, describes himself as a "curious ordinary layman."
"Gimme!" is Hallward's first book, and is based on decades of experience and
reams of validated research. But his interest in neuroscience is far
more personal and stems from lower back surgery performed by a
neurosurgeon on Hallward's two herniated discs three years ago.
John also admits to having previewed, viewed and reviewed more ads than anyone should in a lifetime.