A Star Of Media And Communications Set To Shine In Advertising Research

Ipsos ASI Hires Jill Wiltfong To Head-Up Tracking Product Management

Chicago, IL – Ipsos announces that Jill Wiltfong has joined the company’s advertising research team as Senior Vice President, Tracking Product Management. In this newly created role, Ms. Wiltfong will lead Product Management for Ipsos ASI’s tracking business globally. She will be based in the

Lana Busignani, President of Advertising Research for Western North America made the announcement. “Jill is a talented and accomplished professional who understands the needs of clients and how to get things done,” she says. “Her formidable experience, insight, and enthusiasm are clear benefits to the Ipsos ASI team, and a perfect fit within our culture. We’re thrilled to have her on board.”

Ms. Wiltfong brings tremendous experience and proven success to the product management role. She joins Ipsos from The Gallup Organization where she managed the overall business strategy, product, and marketing initiatives for its multi-million dollar brand management and customer engagement consulting practices worldwide. Prior to Gallup, Ms. Wiltfong served in general management and product marketing roles at The NPD Group and served as an international media and business communication coach and consultant.

“Advertising and brand performance are two of the most exciting fields of research, and Ipsos ASI is at the head of the class,” says Ms. Wiltfong of her new challenge. “I’m looking forward to working with the entire team and connecting our clients with the right measurement tools required to make sure their advertising and brands ‘pop’ and win in today’s busy landscape.”

Jill Wiltfong has a rich and diverse background in media and communications, having held a number of communications positions early in her career. As a former national spokesperson, lobbyist, and award-winning television news reporter and anchor, Ms. Wiltfong also worked at NBC, FOX, and independent station affiliates in Louisiana, Kansas, and New York.

For more information on this news release, please contact:
Lana Busignani
President
Ipsos ASI
(312) 665-0581
lana.busignani@ipsos-asi.com