Ensure That Your Advertising Delivers
Successful advertising can help companies make a difference in their business. The role of pre-testing is to help advertisers identify successful advertising so they can do more and sell more. Ipsos ASI offers a comprehensive range of pre-testing solutions to support the increasingly complex decisions facing advertisers in today's markets, helping our clients air the best possible advertising and drive in-market results.
Our copy testing portfolio includes multiple products marketed under the brand name "Next". In its array and depth, Next represents the most comprehensive set of pre-testing tools in the industry. The "Next" line evolved in response to client needs, and offers flexibility to adapt to various countries, budgets and timing needs. All of our copy testing products are built upon our philosophy of measuring ad effectiveness, sharing common parameters of design and measurement.
Ipsos ASI offers our clients one of the most comprehensive databases available globally, with results from more than 25,000 commercials in over 25 different countries. Our copy testing systems provide insight on:
- The potential of your commercial to impact sales.
- How the ad is contributing to brand equity.
- How well it fits with your ad strategy.
- How to optimize the ads effectiveness.
Next*Connect is our newest, most sophisticated online copy testing tool. From emerging digital media to more traditional forms – you can evaluate individual executions or multiple campaign elements across any platform in markets all around the globe.
With Next*Connect, consumers are recruited to complete an online survey where they are exposed to a variety of advertising messages and media. Results are compared against a control group that was not exposed to any advertising allowing us to assess the true brand impact of your communication. The Next*Connect multimedia platform allows for the evaluation of:
- Ads in finished or rough formats.
- Individual executions or multiple campaign elements.
- Traditional and emerging media.
Next*TV is an in-home, video-based system that measures television advertising's impact among both general and targeted adult audiences. Consumers are exposed to test advertising embedded in a 30-minute TV program on a patented, self-erasing videotape. Callbacks are made via telephone the next day to collect pertinent information. Key features include:
- Our validated measure of ad breakthrough, Related Recall.
- Multiple proven persuasion measures most appropriate for the market situation.
- Our validated predictor of potential in-market ad driven sales effectiveness: the Copy Effect Index.
- Superior, national samples and the ability to provide custom/targeted samples.
- Comprehensive diagnostics to provide the key insights for ad improvement.
- Results compared to category norms to ensure actionability and appropriate context for interpretation.
Next*TV offers local, regional, and multinational advertisers a truly global copy testing system with methods providing comparable measures around the world.